A Guide to Creating Business Cards

Even in today’s increasingly digital world, the importance of business cards should not be underestimated.

When designed correctly, your business card can act as a pocket size billboard and a constant reminder of your business and your contact details, so, if you haven’t got a professional card that you’re proud of, you’re almost certainly missing out on key business and marketing opportunities.

But how do you design the perfect business card for your business? Where do you start?

We’ve put together a helpful guide to creating your business card that should make things a bit clearer…

Shape

The first thing to think about when creating your business card is the shape. Whilst business cards have traditionally been a uniform rectangle, today there are a whole host of exciting options available.

Of course, it’s important to ensure that your chosen business card shape fits with your brand and your industry. Ultimately, the decision to use shape is all about the image you want to convey.

Size

Before design can begin, you’ll need to know what size your cards will be as this will influence factors such as the text size.

There are a number of standard sizes for business cards, depending on where you are in the world. Of course, you’re under no obligation to stick to these standard sizes, but they can be a good place to start.

Many people choose a standard business card size (around 86mm x 55mm) as this fits easily into wallets, making it easy to store and transport. If you want to stand out, or your have a lot of information to include, you can opt for a larger card.

The Design

Once you’ve chosen the shape and size of your business card, it’s time to start thinking about the design itself. First impressions count and your business card will often be one of the first opportunities you have to make a lasting impression, so its important you get the design right.

This starts with positioning the visual elements, such as the logo, which should take centre stage on your business card.

Remember, you should make use of both sides of the card, whether that’s by having the logo on one side and the information on the other, or by mixing things up a bit.

Alongside the logo, additional graphics can also help to show off your brand and its identity. Your design can be as busy or as minimal as you like so, if a minimal look doesn’t suit your brand, you can fill it with images or graphics. It’s all about communicating your brand’s personality through visuals.

If your style of working is straightforward and formal, your design should reflect this. If, on the other hand, your business is more creative and fun, feel free to play around with your design to capture that.

Colour & Typography

When it comes to colours and fonts, it’s important that your business card reflects your business’ existing branding and fits in with your other marketing materials.

So, if you already have brand colour scheme or font, try to stay on brand. If your business is well known for something in particular, try to incorporate that into your business card design. Of course, you can always introduce new, complimentary elements too.

Choosing the right colour

Choosing the right colours for your business card is a lot more important than it sounds. Did you know, for example, that certain colour schemes that can increase your chances of securing a new client? After all, colours can influence how we feel, meaning certain colours are more likely to engage us and encourage us to take action.

When deciding what colours to use, designers look at colour theory to get an understanding for the role that various colours play in conveying a message, as well as how they are mixed and where they fall on the colour wheel.

So, for example, colours can be grouped with complementary colours together or by putting three colours that are side-by-side on the colour wheel together (these are known as analogous colours).

Another factor to consider when choosing your colours is colour psychology. This will help ensure that the colours fit in with your brand’s messaging.

Generally speaking:

  • Yellow –  warmth and optimism
  • Orange – cheer and confidence
  • Red – youthful and bold
  • Blue – dependability and strength
  • Green – peace and health
  • Grey – neutral and calm

Finding the right font

Font is also a really important factor. When choosing a font, it’s vital that it is legible and easy to read. Although cool and quirky fonts can look good, if they are too small, fancy, or distorted in some way, they could make your business card difficult to read.

The Text

Your business card can say whatever you want it to – its job is to represent you, after all.

Think about what you want to be included on the card. Popular text includes:

  • Name
  • Company Name
  • Job Title
  • Phone Number
  • Email
  • Website URL
  • Social Media
  • Address
  • QR Code
  • Slogan

When deciding what text to include on your business card, it can often be tempting to reduce the font size in order to fit more information in. But, if you have too much information on your business card, you’re likely to overload the recipient and lose their attention.

Special Finishes

Special finishes will instantly add impact to your business card. From foil blocking, spot UV, and metallic inks, through to embossing and letter-pressing, there are a number of different finishes available that will make your card more memorable, aesthetically pleasing, and tactile.

A UV coating, for example, adds a smooth, glossy coating to your business card. Slightly raising the surface, it adds a tactile feel while the shine really makes the colour stand out.

However, it’s important to note that special finishes can add a significant cost to your business cards.

Get Creative

When designing your business card, the options really are endless.

Getting creative with your design will help your business to stand out from the crowd and will ensure that you’re memorable for all the right reasons.

Try out unusual materials

Most business cards are printed on card as this is a practical and cost effective option. However, if you’re willing to get creative, there are plenty of materials you can use, including transparent plastics, metals, wood, and slate.

However, always keep in mind that your business cards need to be portable and easy to file away.

Give your business card additional uses

Why not give your business cards additional uses to encourage people to hold on to them? This cheese company, for example, designed a business card that doubles up as a cheese grater!

 Or this card, which includes a seed that sprouts after a few days of being soaked in water!

Send to Print

Once you’re happy with your business card design, it’s time to send it off to print and make it a reality.


Before you sign the design off to be printed, make sure you’ve checked every last detail, including email addresses, phone numbers, etc. 

How to design the perfect leaflet

While the world seems better concerned with digital marketing these days, business owners and marketing managers would do well to remember the humble leaflet when it comes to promoting their products and events.

The Direct Marketing Association found that 89% of consumers remember receiving a drop door mailing – more than any other marketing channel – and even has a place in people’s homes. 45% of respondents confessed to keeping leaflets in a kitchen drawer or corkboard.

That means that on top of your extensive social media and SEO work, leaflets might have a place in your marketing strategy, too.

If you’re not sure of how to create the perfect leaflet, have a look at our new infographic, which gives you the top tips on getting it right:

 

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