While the world seems better concerned with digital marketing these days, business owners and marketing managers would do well to remember the humble leaflet when it comes to promoting their products and events.
The Direct Marketing Association found that 89% of consumers remember receiving a drop door mailing – more than any other marketing channel – and even has a place in people’s homes. 45% of respondents confessed to keeping leaflets in a kitchen drawer or corkboard.
That means that on top of your extensive social media and SEO work, leaflets might have a place in your marketing strategy, too.
If you’re not sure of how to create the perfect leaflet, have a look at our new infographic, which gives you the top tips on getting it right:
Graphic designers, repent now or face the judgement of your clients.
We’ve got a total of 23 major sins you can make, including the infamous use of Comic Sans and that lazy “esjgkg” file naming strategy, that we know you have all been guilty off at some point in your career.
How many do you have to confess to?
Often lacking workplace experience and facing tough competition, many students can struggle to find the job of their dreams when leaving university. In fact, one in three graduates find their degrees “mismatched” to the jobs they take on, and 31% are not employed in graduate level or high skilled jobs.
Continue reading “Design graduate wins job-seeking billboard competition with Quinnstheprinters.com”
Those hoping to find a career in the graphic design industry may be wondering just how to go about it. After all, there are plenty of different avenues, some of them favouring a more self-taught approach, and others the clear-cut path of a university degree in your chosen field. However, while all pathways are viable, the most common and proven ones should be of particular interest to design hopefuls.
Continue reading “Survey reveals the most common educational background of graphic designers”
Your first voyage into the world of self-employment can feel particularly daunting.
Between working out the technical side of your new tools and software and the pressures of talking to anyone and everyone about your newfound venture, you may feel as though you have your work cut out for you. Beyond that, you may even experience fleeting (or not so fleeting) feelings of doubt, regret, and the niggling question of whether you were actually ready for this in the first place.
To help you take the best steps on this new professional adventure, we’ve created a handy checklist of all the things you probably should do, or at least consider, before officially severing ties with your 9-5.