While the world seems better concerned with digital marketing these days, business owners and marketing managers would do well to remember the humble leaflet when it comes to promoting their products and events.
The Direct Marketing Association found that 89% of consumers remember receiving a drop door mailing – more than any other marketing channel – and even has a place in people’s homes. 45% of respondents confessed to keeping leaflets in a kitchen drawer or corkboard.
That means that on top of your extensive social media and SEO work, leaflets might have a place in your marketing strategy, too.
If you’re not sure of how to create the perfect leaflet, have a look at our new infographic, which gives you the top tips on getting it right: